The C.A.S.T. Charity launch was held at the BFI Southbank, London on 25th September 2010.
The Creative Arts Schools Trust (C.A.S.T.) delivers arts-based educational workshops in areas affected by war or natural disaster. We were approached by David Morrissey, the charity’s founder, to conceptualise and execute an event to officially launch the charity and raise its profile.
We took as our inspiration the charity’s global remit and this was reflected in the design, catering, entertainment and fundraising activity on the night.
We chose the BFI Southbank as the venue for the launch. With its impressive and newly refurbished events space and the first-class technical, operations and service staff this was the ideal location for a high-profile event.
The evening included a champagne and themed cocktail reception, traditional Lebanese cuisine, Sri Lankan dance performance, a short film screening, guest speakers, a vox-pops booth and a silent auction with ‘money can’t buy’ prizes and framed celebrity stories.
The event was attended by dignitaries, media and arts professionals, politicians, campaigners and celebrities and was covered by several regional and national newspaper and magazines.